Date: Thursday, May 19, 2016
Summary: Join us for 30 minutes on May 19th at 2pm EST to learn how Eric:
- Used Twitter advertisements during a presidential debate to generate thousands of views and hundreds of downloads of their healthcare white paper
- One major strategy that increased year-over-year traffic from LinkedIn to firm content by 1342%
- A content strategy that led to a year-over-year increase of 126 additional online leads generated.
Adrian Dayton and Eric Majchrzak will discuss not only the results of some of Eric’s best initiatives but best practices to change the behavior of the professionals at your firm, get firm buy-in and measure the results of these unique approaches. Other issues to be discussed include: gamification, earned media value and new powerful key performance indicators (KPI’s)