Let ClearView Social do the heavy lifting for you. PeakTime™ is our new smart scheduling algorithm that uses Artificial Intelligence (AI) to determine the best times for your LinkedIn, Twitter, and Facebook posts to get the most attention.
What is PeakTime™?
PeakTime™ looks for the best times to share articles to your social networks. We've created over 3 Million unique links for our users, and measure the effectiveness of your Shares to pick a best time. PeakTime™ is enabled by default, so you don't have to do anything to benefit from our optimizations. It can be disabled and managed from the Settings page.
New Sharing Times
We periodically change the default times for shares to go out based on quarterly analysis by our AI engine of what times shares do best on each social network.
Our research shows the highest interactions with LinkedIn shares from 9 am to noon, 2 pm to 4:30 pm, and an evening spike between 6-7 pm. This aligns with the times when your LinkedIn connections are commuting to and from work and easing into their day or wrapping up their day by checking their social media accounts.
Facebook shows two peaks of great click performance: a small peak between 2 pm and 4 pm and a much larger span of clicks from 6 pm to 11 pm. Our algorithm will target those peaks, providing some variance based on how often you share content.
Twitter has a number of peaks as users generally check in with Twitter periodically through the day. We've seen the best spread of shares from 2 pm to 3pm, 6 pm to 6:40 pm, and 7:15 pm to 8 pm. There are also spikes of activity at 10 am, 11 am, 1 pm, and 4 pm.
Multiple Sharing Timeslots
Since our research shows LinkedIn and Facebook/Twitter shares do better at different times, we now schedule shares individually per social network to accommodate these differing times. You can edit these share times in the Scheduled Shares sidebar of the Share page.
Flexible Sharing Times
We've randomized "Share All" so that two (or more) users who Share All from the same queue email will have their articles posted in a different order, thus spacing out the same content over the week.
If you prefer to schedule a lot of content at once, our new algorithm will schedule your shares closer together, so that you are not sharing expired content weeks after it was scheduled. In addition, we select the best remaining timeslots within a period of 2-5 days, which means that some content you schedule may actually post before content you already scheduled. This is not the case for Triple Sharing however—we will always post those in sequential order!
ICYMI - In Case You Missed It and Triple Sharing
If you have Twitter sharing enabled, we now offer ICYMI posting. Twitter timelines are often referred to as "streams". When you follow many people, it's hard to catch everything that gets posted. Checking in on your timeline is equivalent to dipping your toe in a stream. You only catch a brief part of the whole stream. When PeakTime™ is enabled, we will schedule your posts to go out three times over the course of the next week. Then, anyone who missed the first post will have two more chances to see it.
Under PeakTime Settings, you have the options to choose how many times you share to Twitter, (assuming you have it connected) between one and three times per article, and there is a second control to determine whether or not "ICYMI:" is prepended to re-posted tweets. Some people like this feature. Some don't. We've given you the control to have it your way!
PeakTime is enabled by default. To disable PeakTime navigate to the Settings page and click the button located under the PeakTime settings. This will toggle PeakTime on or off. When it is toggled off, user-defined timeslots take over.
If you are more comfortable defining your own sharing schedule, you can now manually create timeslots. Whenever PeakTime is disabled, two default timeslots are created. Any article you schedule will be shared to all of your networks on your next defined timeslot. Clicking on any of the timeslots allows you to customize those times. You can also add as many slots as you want using the Add Timeslot button.
Timeslots can be deleted one at a time by clicking the X button to the right of each slot. However, you cannot delete if only one timeslot remains. When PeakTime is re-enabled, all user-defined timeslots go away.
Read Our Research (and that of Hootsuite and Buffer)
Best Times for Professionals to Post to Social Media
When is the Best Time to Share? It Depends
The Best Time to Post on Facebook, Twitter, and Instagram in 2016
The Biggest Social Media Science Study: What 4.8 Million Tweets Say About the Best Time to Tweet
If there is anything else we can assist you with, you can contact ClearView Social Support either by emailing firstname.lastname@example.org or through the Intercom chat button in the bottom right of the site.