Take Extra Text Out of the Title
Articles will frequently first load into ClearView Social with a "Title" field that includes blog name, company name, and extra dashes, ampersands, or hyphens to separate it all. This is a bad fit for social media, which prizes brevity.
You can always edit the headline of articles in ClearView Social. Simply click in the Title field and begin typing; when you leave the box or press enter your changes will be saved.
Include an Engaging "Preview of Share Content"
The Preview of share content field is sometimes empty and sometimes it contains the first paragraph of text from the article. Neither of these is as desirable as a short, concise description of one to two sentences. Successful approaches include:
- Write a brief summary of the link's content.
- Pose an open question, implying that the answer can be found at the link.
- Mention the author or source, invoking their insight and authority.
Always Include An Image
Numerous studies associate the presence of an image included with a link with a large increase in clickability (one study from Vero puts it at 42%). At ClearView Social, we've observed among our own userbase a consistent 36% increase in clicks when images are included.
If an article you've loaded into ClearView Social doesn't include an image, the left and right arrow buttons located underneath the image area will scroll through our stock photography library. You can also use the paperclip to attach your own image.
Write a Comment That Offers Unique Insight
Don't be a social media user who just blasts links out every day without adding value! Social media activity is more sincere and engages more discussion when you add your own unique take on the content.
Don't know what to say? Here are some common approaches:
- When content is produced by someone you know, it's encouraging to mention so, giving a personal angle to the share: "My colleague ______ has great insight on ______."
- Used sparingly, direct praise of the article's contents is not a bad thing. Half of the twenty all-time most-clicked articles on ClearView Social include a comment such as "Required reading" or "Best article on this topic I've ever read".
- Agreeing or disagreeing with the contents of the article in your own comment can invite readers to post their own comments in reaction. A comment such as "I believe there will be negative fallout from this bill. Do you?" or "I agree with the author's main point, although I am unconvinced on the specific case they cite" encourages people to get involved in the discussion.
- Used sparingly, calls for further sharing do help. Several of the all-time most-clicked articles on ClearView Social include an encouragement such as "Please share" or "Pass this on if you enjoy it".
Share During Commute Times For LinkedIn
Most social media networks peak in traffic in the afternoon, when people are bored at work, and then again in the evening and on weekends, during leisure time. LinkedIn bucks this trend: despite being a work-focused social network, usage dips during the workday and is highest in the hours just outside of the workday, during commutes. Most LinkedIn browsing occurs between 7-8 am and 5-6 pm.
If there is anything else we can assist you with, you can contact ClearView Social Support either by emailing firstname.lastname@example.org or through the Intercom chat button in the bottom right of the site.