What's Tagging & Tracking?

Have you ever been shopping for a product on one website, then seen advertisements for the item you were considering buying on a completely different website? This is a technology known as "tracking cookies"—they help websites learn more about you in two steps. First, they assign you information at a point in time where they know something about you: who you are, where you're browsing from, what you're shopping for. Then, at a later point in time when you are doing something different, they recall that earlier action and use it to supplement information about your current activity they wouldn't have known if they hadn't assigned you the cookie earlier.

By sending people through a tracking link on ClearView Social, you can drop a personally identifiable cookie on their Internet Browser, so later they can be personally identified as the "Find Out Who Clicked" on links.

How To Assign A Cookie When The User's Identity Is Clear

We won't know who a user is at the point in time when they click on one of your ClearView Social shares—that is happening away from systems you (or we!) have any control over, such as inside LinkedIn's internal ecosystem. There are other points in time, though, such as mail merges or event signup forms, where you are handing out URLs that are personal at the per-user level. We will capitalize on one of these times to assign the cookie.

To assign a tracking cookie to a user, have them click on the following link on the way to some other landing page, supplying their personal data in the italicized fields:
http://cvsoci.al/intellidirect302?id=(company id)&redir=(url)&name=(name)&company=(company)&email=(email) 

Sample: Putting That Tracking URL Together For A MailChimp Mail Merge

Choose the URL they'll be forwarded to after the cvsocial cookie is dropped

 In our example, let's say we are sending out the company holiday card to our mailing list, so anyone who opens the email is heading to www.myfirm.com/holidaycard.html. So we'll create a cvsoci.al tracking link that sends them here after dropping the tracking cookie.

Get your company's CVSocial Tracking Link from our software

It can be copied and pasted off of https://app.clearviewsocial.com/org/settings/tagging.

Replace the "redir=" parameter with your landing page, URL-encoded

You can URL Encode a link by replacing its special characters with escape codes here. Our url is now:
http://cvsoci.al/intellidirect302?id=1010&redir=http%3A%2F%2Fwww.myfirm.com%2Fholidaycard.html&name=(name)&company=(company)&email=(email) 

Replace the user-specific fields with the platform's merge codes to make this URL unique per recipient

In our example, we're using MailChimp, so here is the URL with MailChimp merge codes in place of name, company, and email.
http://cvsoci.al/intellidirect302?id=1010&redir=http%3A%2F%2Fwww.myfirm.com%2Fholidaycard.html&name=*|FNAME|*%20*|LNAME|*&company=*|USER:COMPANY|*&email=*|EMAIL|*

Here's another example, this time using Vuture fields.
http://cvsoci.al/intellidirect302?id=1010&redir=http%3A%2F%2Fwww.myfirm.com%2Fholidaycard.html&name={First Name}{Last Name}&company={Company}&email={From Email} 

Send the mass mail

Every recipient who clicks the link is now very briefly stopping at the cvsocial server and having their browser cookie'd as their name and company and email, so if they ever click a link you've shared through ClearView Social, we will know it was them personally.

Sit back and continue sharing through ClearView Social as per usual

Results might take a while to kick in. One day, you'll share a link to LinkedIn, and somebody who has a cookie on them from the tracking links will click your update, and we'll know for certain it was them. This brings "Find Out Who Clicked" to a whole new level!

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